I design automation systems that remove repetitive work and make business processes run better.

Business problem

Inbound leads arrive through forms and inboxes, then wait for someone to read, judge and forward them. Response times slip and qualification is inconsistent between people and days.

System

An end-to-end pipeline: form capture, data validation and enrichment, AI qualification with structured output, CRM sync, owner routing, and a personalised first-touch sequence with reporting.

Business problem

Leads that are not sales-ready get one generic newsletter and then silence. There is no segmentation, no signal from behaviour, and no way to tell which content actually moves someone forward.

System

A nurturing engine that segments contacts on firmographics plus behaviour, scores engagement continuously, and drives branching email sequences with exit conditions and stage reporting.

Business problem

Support requests arrive unsorted. Urgent issues sit behind routine questions, routing depends on who reads first, and repeated questions get rewritten from scratch every time.

System

A classification layer that labels topic, urgency and sentiment, routes to the right queue, drafts a grounded suggested reply, and escalates anything it is not confident about.