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Sadra Raadfar
Selected work

Automation systems, documented end to end.

These are portfolio projects, not client engagements. Each one is written up the way I'd hand it over: the process before, the system after, the rules in between, and what happens when something fails.

CRMPortfolio project2026

B2B Lead Qualification & Follow-up Automation

Capture, score, route and follow up on inbound leads without manual triage.

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Business problem

Inbound leads arrive through forms and inboxes, then wait for someone to read, judge and forward them. Response times slip and qualification is inconsistent between people and days.

System

An end-to-end pipeline: form capture, data validation and enrichment, AI qualification with structured output, CRM sync, owner routing, and a personalised first-touch sequence with reporting.

  • Workflow orchestration
  • HubSpot
  • OpenAI API
  • PostgreSQL
  • Gmail API
Marketing AutomationPortfolio project2026

Marketing Lead Nurturing System

Behaviour-driven segmentation and email sequencing with measurable stage movement.

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Business problem

Leads that are not sales-ready get one generic newsletter and then silence. There is no segmentation, no signal from behaviour, and no way to tell which content actually moves someone forward.

System

A nurturing engine that segments contacts on firmographics plus behaviour, scores engagement continuously, and drives branching email sequences with exit conditions and stage reporting.

  • Workflow orchestration
  • CRM
  • Email platform
  • PostgreSQL
  • Analytics
AI AutomationPortfolio project2026

Customer Support Classification Automation

Classify, prioritise and route inbound tickets with drafted replies and clean escalation.

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Business problem

Support requests arrive unsorted. Urgent issues sit behind routine questions, routing depends on who reads first, and repeated questions get rewritten from scratch every time.

System

A classification layer that labels topic, urgency and sentiment, routes to the right queue, drafts a grounded suggested reply, and escalates anything it is not confident about.

  • Workflow orchestration
  • OpenAI API
  • Helpdesk API
  • PostgreSQL